My domain name check list
I think thats about as short and correct as you can get. The first few are tough to find, if you cover the whole list you have a good name (I guess depending on tld)
Can you remember it
does it describe its content
is it fun to say
Can you say it
can you spell it
Can you remember it
do people search for it
is it short
And yes I have 2 can you remember it is the most important thing. Funny can help too, but then you lean towards the site.
Thats my list of what makes a good name and in order. What I use higher than is in this list is searched, not too many two word searched terms are fun today. And yes of course short is great but I use two sites that have 4 letter .coms and I cant ever remember them, and you sure cant say them.